MBM App 1.1
Customer Satisfaction and Profitability
Explore how customer satisfaction levels translate into profit contributions
Scale Score → CSI
4.2 → 60
Customer Data by Satisfaction Score
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | Total | |
|---|---|---|---|---|---|---|---|---|
| Scale Score | 1 | 2 | 3 | 4 | 5 | 6 | 7 | |
| Sample Percent | 5% | 10% | 15% | 25% | 25% | 15% | 5% | 100% |
| Customer Profit | -$1,562.50 | -$2,800.00 | -$5,250.00 | -$2,250.00 | $3,750.00 | $15,000.00 | $5,850.00 | $12,737.50 |
Customer Profit by Satisfaction Score
- Negative Profit
- Positive Profit
Total profit for 100 customers:
$12,737.50
Profit Performance
$12,738
Needs Improvement
Mean Score:4.2
CSI:60
Customers:100
✓ Positive profitability driven by satisfied customers who generate value
How to use this app:
Change the Customer Satisfaction Index dropdown to observe how the distribution of customer satisfaction affects profitability. Notice how customers in the "Extremely/Very Satisfied" categories (scores 6-7) drive the majority of profits, while dissatisfied customers (scores 1-3) often generate losses.