MBM App 1.8
Customer Satisfaction Profit Impact Analytics
Understand how customer satisfaction drives revenue, margins, and profitability
Customer Satisfaction Index: 82.57
| CUSTOMER SATISFACTION | 1 | 2 | 3 | 4 | 5 | 6 | 7 | TOTAL/AVERAGE |
|---|---|---|---|---|---|---|---|---|
| Extremely Dissatisfied | Very Dissatisfied | Somewhat Dissatisfied | Neither Satisfied nor Dissatisfied | Somewhat Satisfied | Very Satisfied | Extremely Satisfied | ||
| Scale | 1 | 2 | 3 | 4 | 5 | 6 | 7 | |
| Percent | 100.0% | |||||||
| Number of Customers | 0 | 2 | 3 | 15 | 15 | 25 | 40 | 100 |
| Revenue by Customer | $ | $ | $ | $ | $ | $ | $ | $4,255 |
| Percent Margin | % | % | % | % | % | % | % | 29.3% |
| Margin per Customer | $250 | $250 | $250 | $300 | $625 | $1,500 | $1,800 | $1,246.25 |
| Customer Expense | $ | $ | $ | $ | $ | $ | $ | $277.35 |
| Customer Profit | -$313.00 | -$280.00 | -$250.00 | -$90.00 | $150.00 | $1,300.00 | $1,620.00 | $968.90 |
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | TOTAL | |
|---|---|---|---|---|---|---|---|---|
| Revenue | $0 | $2,000 | $3,000 | $18,000 | $37,500 | $125,000 | $240,000 | $425,500 |
| Margin | $0 | $500 | $750 | $4,500 | $9,375 | $37,500 | $72,000 | $124,625 |
| Expense | $0 | $1,060 | $1,500 | $5,850 | $7,125 | $5,000 | $7,200 | $27,735 |
| Profit | $0 | -$560 | -$750 | -$1,350 | $2,250 | $32,500 | $64,800 | $96,890 |
Customer Profit by Satisfaction Score
Financial Metrics
Avg Revenue/Customer$4,255
Avg Profit/Customer$968.90
Total Performance
100 Customers
Total Company Profit
$96,890
Key Insight
This analysis shows how customer satisfaction levels directly impact profitability. Higher satisfaction scores typically correlate with increased revenue per customer and reduced service costs, leading to improved overall profit margins.