MBM App 2.2
Social Media Word Cloud – Sports
Interactive Segment Analysis
Performance & Fit
Sports
Function & Fashion
Athleisure
Comfort & Fashion
Streetwear
Customer Insight
Customers emphasize athlete, foot, exercise, training, and health—highlighting performance and fit.
About This Analysis
This visualization helps understand how social media text can be analyzed to extract the voice of the customer (VOC). Clicking on each segment reveals how consumer discussions vary by context—performance-oriented, fashion-oriented, or comfort-oriented—highlighting differences in salient customer needs.