Relative Value Map
Performance vs. Price Positioning
| Brand | Performance (0-100) | Price ($) | Relative Performance | Relative Price | Relative Value Index |
|---|---|---|---|---|---|
| Peet's Coffee | $ | 103.1 | 102.5 | +0.6 | |
| Einstein Bros. Bagels | 80.0 | $6.80 | 100.6 | 98.2 | +2.4 |
| McDonald's | 77.0 | $6.60 | 96.8 | 95.3 | +1.5 |
| Starbucks | 79.1 | $7.20 | 99.5 | 104.0 | -4.5 |
| Average | 79.5 | $6.92 | 100.0 | 100.0 | 0.0 |
Note: The blue dotted diagonal line represents the Fair Value line.
Negative Value
(High Price, Low Performance)
Fair Value
(High Price, High Performance)
Bargain Value
(Low Price, Low Performance)
Positive Value
(Low Price, High Performance)
Hover over each dot to see the brand name
Peet's Coffee delivers higher relative performance than price, creating positive customer value.
Relative Value Index: +0.6(Positive Value)
This relative value map visualizes how brands are positioned relative to the average performance and price in the market. Brands below the 45-degree line deliver superior value (higher performance relative to price), while brands above the line may be overpriced. Use this tool to explore how changes in Peet's Coffee's performance and pricing affect its competitive value proposition.